Webinar: leading the way in sustainability
Publication date: 2 October 2024On Thursday 10 October, during World Ecolabel Day, SMK is hosting a webinar on sustainability claims and quality marks. The webinar focuses on the latest European regulations against greenwashing, the Green Claims Directive, and the role that reliable labels such as the EU Ecolabel play in this regard.
During the webinar, several expert speakers will share their knowledge. Paulien van der Geest, label expert at Milieu Centraal, will discuss greenwashing, how consumers view labels and where their needs lie. Ineke Vlot, programme manager of the EU Ecolabel, will discuss European regulations, the requirements for substantiating sustainability claims and how the EU Ecolabel can support this. In addition, other experts will explain what it takes to get sustainability performance officially recognised with EU Ecolabel.
Programme
The following topics will be covered:
- What do consumers think about labels and what do they need?
- What are the latest developments in sustainability legislation and how to substantiate sustainability claims according to the Green Claims Directive?
- How EU Ecolabel is a powerful tool in the fight against greenwashing.
- Stories and experiences of retailers.
- How to get your sustainable efforts officially recognised
- Includes plenty of space to ask questions.
The webinar can be attended free of charge. Note: the webinar will be held in Dutch
Leading the way in sustainability: how to avoid greenwashing?
Avoid false claims, stay up-to-date with regulations and learn about reliable labels such as the EU Ecolabel.
Date: Thursday 10 October
Time: 15:00 – 16:00
Language: Dutch
Speakers
Paulien van der Geest
Strategic Communication Advisor at Milieu Centraal
Ineke Vlot
Non-food programme manager, EU Ecolabel
Lars Woltmann
Senior project manager non-food, EU Ecolabel
